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Category:
Driving Growth
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Client:
HomeDecor Hub
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Location:
Delhi, NCR
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Industry:
Home Decor & Furniture
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Stack:
PPC, Google Ads, SEO
The Challenge
HomeDecor Hub, a Delhi-based furniture and home decor retailer, was spending heavily on Google Ads with minimal returns. Their campaigns were poorly structured, targeting broad keywords with no negative keyword filtering, resulting in wasted ad spend and a cost-per-lead of over Rs. 1,200.
Our Approach
NK Digital restructured their entire PPC account from scratch. We introduced tightly themed ad groups, added 300+ negative keywords, built custom landing pages for each product category, and implemented conversion tracking properly for the first time. We also layered in local SEO to capture high-intent searches near their showroom locations.
- Full Google Ads account restructure with SKAG methodology
- 300+ negative keywords added to eliminate wasted spend
- Custom landing pages built for 6 product categories
- Local SEO across 3 Delhi NCR showroom locations
The Results
Cost-per-lead dropped from Rs. 1,200 to Rs. 480 within 60 days. Qualified leads increased by 85%, and showroom footfall from digital campaigns grew by 55%. HomeDecor Hub now runs a profitable, self-sustaining paid search engine.
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