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Category:
Driving Growth
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Client:
MediCare Solutions
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Location:
Ahmedabad, Gujarat
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Industry:
Healthcare & Wellness
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Stack:
SEO, Paid Search, Content
The Challenge
MediCare Solutions, an Ahmedabad-based healthcare and wellness services provider, was struggling to reach patients outside their immediate catchment area. The healthcare market was competitive, trust was hard to build online, and their digital presence consisted of just a basic website with no traffic and no content strategy.
Our Approach
NK Digital built a full-funnel digital strategy combining SEO-driven thought leadership content, Google Search Ads targeting high-intent health queries, and a patient education content series that built trust before the first consultation. We also optimised their Google Business Profile for local discoverability across Ahmedabad.
- 40+ patient education articles targeting high-intent health keywords
- Google Search Ads with symptom and treatment-based keyword targeting
- Google Business Profile optimisation across 3 clinic locations
- Landing pages tailored to 8 specific treatment specialties
The Results
MediCare Solutions saw a 90% increase in inbound enquiries within 4 months. Their website now ranks on page 1 for 35+ medical keywords in Ahmedabad. Google Ads delivers a consistent cost-per-patient-enquiry of Rs. 320, down from Rs. 900 before NK Digital took over.
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