Boosting Online Presence for an EdTech Platform with Organic SEO

The Challenge

LearnEasy India, a Pune-based EdTech platform offering professional upskilling courses, was completely invisible on Google. Despite having high-quality courses, they were losing potential students to well-funded competitors with large content teams. They needed a cost-effective organic growth engine.

Our Approach

NK Digital built a comprehensive SEO and content marketing strategy around high-intent keywords that learners use when researching career transitions and skill development. We created a 12-month content calendar, optimised all course landing pages, built topical authority through pillar pages, and launched an email nurture sequence to convert blog readers into paying students.

• 120+ SEO-optimised blog articles covering career and skills topics
• Full technical SEO audit and on-page optimisation of 45 course pages
• Email nurture sequence: 6-part series converting readers to leads
• Backlink outreach securing 35 high-DA education websites

The Results

Organic search traffic grew by 120% within 6 months. LearnEasy India now ranks on page 1 for 60+ competitive keywords. Course sign-ups from organic channels doubled, reducing their dependency on paid ads by 60%.