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Category:
Email Marketing
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Client:
KurtiKraft
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Location:
Surat, Gujarat
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Industry:
Ethnic Apparel
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Stack:
Email, WhatsApp, Social
The Challenge
KurtiKraft, a Surat-based ethnic apparel brand with a loyal local customer base, wanted to grow nationally without the budget for large-scale paid advertising. Their existing customers loved them, but they had no mechanism to keep customers coming back or to reach new audiences cost-effectively.
Our Approach
NK Digital designed a retention-first growth strategy built around email and WhatsApp marketing. We segmented their customer database, built automated flows for post-purchase follow-ups, festival collection launches, and win-back campaigns. We also launched a referral programme that turned loyal customers into brand ambassadors.
- Customer database segmentation into 6 behavioural groups
- Automated email flows: Welcome, Post-Purchase, Festival, Win-Back
- WhatsApp Business broadcast campaigns for new collection launches
- Referral programme generating 300+ new customers in 90 days
The Results
Repeat purchase rate increased by 48% within 3 months. Email marketing became KurtiKraft second-largest revenue channel, contributing 28% of monthly sales. Their WhatsApp broadcasts consistently achieve 85%+ open rates, making it their most effective direct communication channel.
Case Study
