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Category:
Startup Company
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Client:
TechNova Startup
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Location:
Bengaluru, Karnataka
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Industry:
SaaS & Technology
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Stack:
Instagram, LinkedIn, Content
The Challenge
TechNova, a Bengaluru-based SaaS startup, launched their project management tool with zero social media presence. Their founders were engineers, not marketers, and they had no budget for traditional advertising. They needed to build brand credibility and an engaged community fast, organically.
Our Approach
NK Digital built TechNova a social commerce strategy centred around founder-led content on LinkedIn and product discovery on Instagram. We created thought leadership content that positioned the founders as voices in the Indian SaaS conversation, and built Instagram Reels that showcased real product use cases in relatable startup scenarios.
- Founder-led LinkedIn content strategy with 3 posts per week
- Instagram Reels series: “One Tool, One Problem Solved”
- Community engagement via relevant startup Facebook groups
- Product Hunt launch support driving 1,200+ upvotes
The Results
TechNova grew from 0 to 50,000 followers across platforms in under 4 months. Their LinkedIn posts regularly hit 20,000+ impressions organically. The Product Hunt launch drove 800 free trial sign-ups in a single day, and they were acquired by a larger SaaS company 8 months later.
Case Study
